Community-based organizations (CBOs) are integral to achieving the goal of Ending the HIV epidemic (EHE). Their familiarity with and location within communities disproportionately impacted by HIV allow these organizations to directly address determinants of health through formal and informal medical and social services. However, community awareness of these services is essential for their success, as well as for your CBO's organizational sustainability. This webinar will discuss best practices for cost-effective marketing and branding, along with strategies for measuring the impact of these campaigns.
Faculty: Elana I. Ahiati MPH, MS and Mark Young, MBALearning Objectives:
- Describe strategies for crafting media messages that promote the HIV care continuum.
- Identify best practices to promote HIV prevention and treatment messages that engage the community.
- Describe the importance of putting “emotional intelligence" into healthcare marketing.
- Explain methods to measure the impact of your marketing campaign.
Note: This course does not offer continuing education credit.