Integrating biomedical interventions into practice is a key component of ending the HIV epidemic. Providers must communicate effectively with clients to inform them of scientifically-supported interventions, ensuring client understanding and addressing client concerns. This session will cover the 10 most common myths about PrEP, discuss a PrEP patient survey, and highlight several PrEP marketing efforts to engage clients. Identify the 10 most common myths preventing PrEP uptake in the U.S. Emphasize need to be fact-based and data-driven in one's communication with their patients and communities Discuss the PrEP program at the Virginia Department of Health Discuss the results and implications of the PrEP Patient Survey Describe best strategies for reaching specific communities (MSM, African-American, Latinx, trans, cis-gender female). Discuss incorporating humor and sex-positivity into marketing collateral
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